Mary Olivo Graphic and Web Design Services
Providing all your digital marketing needs!
Whether it is building your brand from the ground up or executing it across all marketing channels, I can help. I immerse myself in creating the most powerful and effective graphic solutions for your business so you will stand out and quickly be remembered. You generally have seconds to make an impact in your customers mind so visually presenting your product or service in an impactful and appropriate way is crucial. You want to instill uniqueness, credibility, trust and expertise and be consistent in communicating this in all your marketing efforts.
I can help tell your story utilizing all the digital mediums available. Using pictures, icons, graphs, motion and sound – anything that will help visually tell your story and differentiate you from your competition. If you want to make an impact on your target audience, powerful graphics and marketing collateral are essential.
- Printed material: Posters, flyers, postcards, brochures, manuals, business cards, letterhead etc.
- Hang tags
- Signage and POP displays
- T-shirts and branded merchandise
- Media Kits / Press Kits
- Book covers
Your logo is the most important graphic element you will ever have created for your business. It is the sole piece of art that communicates and represents your business and/or service and it is the crux of your branding. Every design piece created for your business will (and should) stem from your identity. The process includes:
- Gather objectives, project details and background information about your company, products and services.
- Establish your target audience and evaluate industry trends.
- Identify your competitors. What are your competitors strength and weaknesses?
- Recognize your strengths and capitalize on them.
- Recognize your weakness and how to strengthen them.
These questions and many others arise and are answered before sitting down to the drawing board and creating your identity to powerfully position you in the marketplace.
Important things to consider for your logo:
- It should be distinctive and readable at 1-1.5 inches
- It should translate nicely in black and white
- You should always have a solid base 2D version to print consistently in ALL applications e.g. materials and enlargements.
There are five principles to follow. An effective logo is:
Developing a successful website requires business strategies, competitive analysis, and identifying and understanding your target audience. It is also crucial to make the user experience enjoyable and interesting so they want to engage because the cold hard fact is ... you have only a matter of seconds to build intrigue and trust! The visuals, messaging and the organization of your content are all of paramount importance in leading your visitors to interact in a way that meets your objectives i.e. read more, buy, sign up, share, etc. I have the experience and vision to bring all this together so your business/organization is perceived, and more importantly remembered, as a reputable trusted source prompting visitors to return and/or spread the word!
Content Management Systems
Joomla and WordPress are my preferred Content Management Systems (CMS) for most projects. They are both very robust open source CMS options that can be updated easily. Websites need to have flexibility to grow and change with your business needs and these are practical and affordable solutions. They also both offer powerful expandability using extensions, plugins and components all of which are customizable to meet most web needs.
Whether your audience uses a smart phone, tablet or desktop, your website needs to accommodate the user experience across all devices, while minimizing time to interaction.
Video on the web has been a growing medium for a long time and has exploded in recent years especially in conjunction with social media efforts. If you want to make the most impact with your digital marketing plan, video is essential.
There are countless ways to use video to promote your product or services. Visual story telling through video is key.
- Video promos
- Intros and short spots
- Script writing
- Art and model direction
- Editing post production
- Electronic music production
- DVD and web delivery
Consulting and Coaching
Whether you are starting a new small business or non-profit or wanting to take your existing organization to the next level, I can help. I can assess your existing business and digital marketing plan as well as help you align your objectives with your heart. Sounds woo woo? Maybe, but if we don't bring our heart to our life and business, what's the point of it all? I view everything holistically. Just as we need to balance and tend to our body, mind and spirit, so to do we need to align our personal life and business to our soul's desire. This does not come naturally for most of us. We must challenge ourselves and ask a whole lot of questions. We cannot change what we are not aware of. While I strongly believe all the answers are inside us, we all need help from time to time to unearth them.
“When you do things from your soul, you feel a river moving in you, a joy.” ― Rumi
- Business and digital marketing plan
- Identifying your target audience and ways to reach them
- Website user experience assessment
- SEO evaluation
- Messaging to the customer
- Branding cohesiveness
- Consulting and coaching (some biz, some personal!)