The importance of a strong logo

Having a strong identity (logo) is often undervalued.  However, it is the single most important piece of art that you will invest in for your business. And it is just that ... a piece of art. Everything you do to market your business, product or service will stem from this visual. There are very important aspects to consider when creating your identity because it needs to translate powerfully across many applications to include: print, web, merchandise, billboard, social media, signage, etc. In order to make your logo stand out for any medium, these guidelines should be followed:

Important things to consider for your logo:
  • It should be distinctive and readable at 1-1.5 inches
  • It should translate nicely in black and white
  • You should always have a solid base 2D version to print consistently in ALL applications e.g. materials and enlargements.
There are five principles to follow. An effective logo is:
  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

Tags: Illustrations, Marketing, New Projects, Logos